Comprehensive, longform content that provides information gain is the way to go if you want to rank higher on Google search. Here at HawkSEM, we use Clearscope to grade our content against top posts on the SERPs. But when you have hundreds of web pages, it becomes inefficient to do so. Some tools we recommend are Google Search Console, Semrush, Google PageSpeed Insights, and ScreamingFrog. It’s the result of a hard-to-fail strategy backed by years of experience and a wicked smart team of creators.

How to make Google Play ASO data-driven?

• Set a schedule for updating your dataset, whether it’s daily, weekly, or monthly, depending on your needs.
• For brick-and-mortar businesses or local SEO campaigns, rankings can differ significantly within a small area.
• You can visit the competitor’s site and take note of how they incorporate keywords and phrases.
• Regularly check for any suspicious or irrelevant links using tools like Google Search Console and disavow them if necessary.

If someone searches “best bakery in Seattle,” businesses that have those keywords in their Google Business Profile and website are more likely to rank higher. Many businesses claim their profile but forget to fully complete it. After claiming, make sure you fill out every section to maximize your visibility. In the next sections, we’ll dive into exactly how to improve key areas like business categories, reviews, and local keywords to help you rank higher and attract more customers. Additionally, merging similar pages, building high-quality backlinks, and regularly tracking and adjusting your SEO efforts are essential steps to improve your rankings on Google.

Step #6: Find Even More Keywords to Target

As a matter of fact, it’s no longer good enough only to optimize your content for a handful of keywords. Instead, Google wants to find out what your page is about in general. So, it will use these types of keywords to verify that your content is, in fact, about the topic. While we’ve written a lot about the importance of backlinks, you should also focus on creating internal links. An internal link is a hyperlink that links to another page on the same domain.

This magical feature helps you see what’s at the top (or bottom) without the usual manual sorting hassle. Please keep in mind that we aren’t suggesting that time on site has a direct relationship with higher rankings. Specifically, we discovered that time on site is strongly correlated with higher BHS Links rankings. And, according to our analysis, the presence of structured data had no relationship with Google rankings. Indeed, we discovered that content that’s ranking in Google tends to be on the long side. To find out, we looked at the correlation of page authority (measured by Ahrefs URL Rating) and rankings.

So the first step to ranking well on Google is to determine which keyword(s) you want a page to rank for. Similarly, Google ranks web pages by relevance to search queries. And some web pages get featured in special displays like “featured snippets” and “People Also Ask” questions.